Philadelphia Media Holdings bigwig Brian Tierney--owner of the Philadelphia Inquirer and Daily News--wanted to assuage any qualms people may have about the continued effectiveness of newspaper print and online advertising.
To show that it still has an effect on sales, he created the fictitious Derrie-Air Airlines where they supposedly charge by the weight of the person and their luggage. Website here.
It worked tremendously, the site had over two-million hits since Sunday all from two ads placed in the Sunday Inquirer W section. I saw it and looked myself before realizing it was a hoax.
Brian Tierney proved his point that the demise of newspaper advertising has been greatly exaggerated.
Wednesday, June 11, 2008
Newspaper Advertising Not Dead Yet
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1 comment:
lol. That's hilarious. And good way to find out the truth of the matter eh? And get yourself a link to hotair. Congrats!
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