A multimillionaire who began in 1966 with just $6, Vento scoffed at the idea that the intent of the signs is to make certain people feel unwelcome.
"You think I'm stupid? You think I built a successful business by refusing service?" he testified. Witnesses for the prosecution contended that the atmosphere created by the signs intimidates non-English speakers and those who don't speak the language well.
"It's a political statement with a prejudice against me," testified Ricardo Diaz, a social worker of Hispanic heritage.
"It was embarrassing to me as a Philadelphian, and humiliating to me as a Latino," said Roberto Santiago, the executive director of the Council on Spanish-Speaking Organizations. "It's a slap in the face."
Both sides stipulated that no patrons had been denied service on the basis of their inability to speak English. The legal question is whether the sign creates an atmosphere in which "any specific group" is made to feel discriminated against.
Rev. James Allen, the chairperson of Commission on Human Relations, was the first witness to testify late this afternoon, followed by University of Pennsylvania professor Camille Charles.
Charles, a professor of sociology, said the number of foreign-born residents living in the South Philadelphia neighborhood near Geno's grew more than 200 percent between 1980 and 2000.
When shown historical signs from the Jim Crow era in the South that read "Whites Only," Charles said Vento's "Speak English" sign had the same impact on patrons.
I know, you're shocked an Ivy League professor would equate a sign asking people to speak English with brutally racist laws in the past. Hyperbole people, hyperbole.
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