Sunday, September 18, 2005

Mickey Kaus Whacks the Times

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The NY Times is going to start a new service called TimeSelect in which the content of their editorial page would be only available to subscribers. Kaus has some other ideas for raising revenue:

It seems to me, though, that the NYT is missing an obvious, lucrative marketing angle. It would be a variant of the idea my college friend Mark had for a Reverse Record Store--you'd go and pay them $11.99 and they'd take your money and use it (along with the $11.99 payments of others) to bribe Paul McCartney to not make an album that year. Similarly, imagine TimesDelete: for $19.95 a month, say, TimesDelete's premium subscribers could vote on one op-ed columnist to take an extended vacation. If more people picked Krugman rather than Brooks, Krugman would get his salary plus a bonus on the condition that he maintain a meaningful silence for several weeks. The race would be tight every month, I should imagine, with Republicans and Democrats trying to outvote each other. But you can't play if you don't pay! I'd say this is surefire, supplemental revenue stream would bring in way more than the puny $20 or $30 million dollars a year the Times might hope to make from TimeSelect, especially if the business model were extended to the news pages. Adam Nagourney--your ship has come in!

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