Monday, April 11, 2005

Reuters Finally Gets It

Sphere: Related Content

Reuters, the "news" agency, finally gets something right:

Stunned journalists at Reuters have read an e-mail from the news provider’s global managing editor saying that their flagship news service “lacks insight” and is part of a wider output problem of ‘terrible quality.’The memo from David Schlesinger, whose comments were intended for a small group of senior colleagues, leaked to the agency’s 16,000 employees after a technical fault.Having realised the e-mail was sent to the entire workforce, Schlesinger issued a second e-mail explaining the gaffe and instead asked for views on how content could “reshape itself.”

How stupid do you have to be to send an e-mail company-wide and not to select employees? I guess you have to be as stupid as a Reuters editor.

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