I love American ingenuity:

Parodying Google, the world's largest search engine, a US entrepreneur today launched Booble, a new search engine for adult material.

An unnamed New York-based former internet executive has pumped his own money into the new website, which its founder said was intended to be "fun, but useful too".

It allows users to filter through more than 6,000 hand-selected listings of internet adult content.

"I have a web development operation where there is a bit of a frat boy atmosphere, so we stumbled on Booble," said the founder, who requested anonymity to avoid being barred from his daughter's school softball games.

"What was a bit fun and a joke became a business. People like it. It makes people smile. It's funny and I think it'll grow," the man in his mid-40s told AFP.

I bet he'll make money too.